apples, pears and other fruits that have to be peeled.
⇒ They need to have a peeler to have some fruit.
(8) Introduction to Apple Peeler
Do you ever have wanted to peel an apple without going over the trouble-some procedure by using a knife? Well, if you have now there is a new kind of apple peeler more safer, faster and more convenient. All you have to do is just put the apple(and all ki
What is App Store?
An on-line service that sells applications for the i Phone and i Pod Touch created by Apple Inc.
App Store is launched at July 7, 2008.
Application download results
Complication
- hours, minutes, seconds + astronomical indications
- movement + tourbillon(중력으로 인한 초단위 오차를 줄여주는 장치)
R&D : 신모델 개발에 3~5년 소요
Craftmanship(hand-made) : 제작에 1,200~1,500개별작업 단계
Quality Control(accuracy)
- 충격, 방수, 온도 변화 등에 잘 견디도록 1,200시간 이상 test
Jobs의 Mac 디자인 요
Q1) Do the Big Five music recording companies have market power? If so, where does this power come from? Was this market power starting to erode prior to the arrival of Napster?
가격 설정 능력을 Market Power의 핵심으로 정의한다면, 5개의 대형음악레이블들은 분명Market Power를 가진다. 가격 설정 능력이란 ‘목표이익가격결정법’보다는 ‘원가
Apple’s App Store with both for fee and free applications (2008)
RIM’s BlackBerry App World (2009)
Open-source mobile OS: Offer source code of the software for free (Free!!)
Cheaper and more innovative mobile services & rich portfolio of application
Symbian(Nokia)& Android(Google) VS
Windows mobile (MS), iPhone OS and BlackBerry OS
4G technology: voice, data and streame
Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a table PC. Apple was the first to develop these products, or start trends of these products, and to expand the market of these products. These products share certain key technologies and services, creating synergy effects. However, considering som
❏ Apple Marketing Tactics
1) Just Understand Customer
- Image
Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from
a claim that gains more credence given the fact that no large resellers will be selling the phone. And consumers tend to be susceptible to price sensitivity and alternative choices. Given the relatively high price of the iPhone, it remains to be seen whether consumers will pay a premium for Apple cachet and technological convergence when their needs are equally met by cheaper alternatives.
and by communicating with them, he could lead Apple to always come up with something new. He is well known for his efforts to memorize hundreds of employees’ email addresses and direct communication with them.
5) Performing Unconventional Behavior
He changed the company’s process from putting technology over design to emphasizing both technology and design to better appeal to custo
2. Analysis on the personal computer industry
Personal computers industry analysis
Description 1-Day Price Chg % Market Cap P/E ROE % Div. Yield % Debt to
Equity Price to
Book Net Profit
Margin Price To Free Cash Flow
Technology 1.489 10689.09B 17.378 14.095 0.789 128.152 36.976 8.006 77.959
Personal Computers 1.428 291.65B 19.7 26.8 0 85.311 6.04 11.4 20.9
Apple Inc. 1.18